Diesel denim dating

Scroll down to read our chat with Masamichi about how the apartment concept came about.

OTB stands for Only the Brave, which Rosso says is his motto.

With French Connection relaunching its 1990s FCUK logo and Diesel opting to advertise on Pornhub, provocative campaigns seem the way to go. It is not just about going where the audience is but making sure the message is relevant or audiences will either zone out or turn against you.

Last month French Connection announced it is reviving its nineties logo ‘FCUK’ in its latest campaign.

Every wonder how much money the average person spends on jeans? These questions and a whole lot more get answered in a fascinating documentary exploring the history of jeans called "Blue Gold: American Jeans." Narrated by Edward Burns and featuring interviews with fashion icons and musicians such as Tommy Hilfiger, Isaac Mizrahi, Judy Collins and founder of Diesel Adriano Goldschmied.

The film dives deep into how jeans impacted hip hop, rock and roll and the fashion industry.

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